Who are we?

We were into tech before being technology was desirable. For most of us growing up, other than tech and late-night coding, all we had was music.

So imagine years later, a sweet spot where a love of music and all those hours in front of a screen come together in a collaboration with some top global and indie labels. A scenario where we get to create something that harnesses complex data and makes it relevant. To design a beautiful interface that people love using. But more than that: to solve problems and create happiness in an industry that we admire.

That’s Beatroot. And the reason why, if we weren’t paid, we’d probably show up anyway.

For the music industry, digital technology led to an explosion of consumption – and a decline in profits. Beatroot is proof that digital technology can be the source of a revival.

We are a collaboration between labels and developers, and our simple, powerful platform has one purpose: empower music and sync managers.

Because when your creative curators are happy and free of admin, with access to data on everything you own, they can make every track, every artist, profitable.

Tony Alexander President & Managing Director

Tony Alexander, a native of Columbia, Maryland, is a serial entrepreneur, seasoned intellectual property attorney and law professor.

Tony Alexander is a business executive whose career has spanned over two decades of progressive experience developing and implementing corporate strategies as well as creating and leading law firm intellectual property and regulatory practice groups.

He has been involved in the founding, growth and sale of six previous companies. He is an excellent leader with a solid record of contributions leading to improved financial performance, heightened productivity and enhanced strategic outcomes.

As an intellectual property attorney, he is a branding expert and has extensive experience navigating complex entertainment issues generally and copyright, licensing and trademark issues, in particular.

George Monger Director of Business Development

In just 29 years, George C. Monger has packed more into a career than most, following his passions for the music industry and community leadership, his career has included starting his own record label, running for political office and managing an internationally touring artist – and that was before he graduated high school.

George’s interest in the music industry began at a young age. Inspired by his father’s work in finance and his brother’s experience as a talented opera singer, George saw a way to blend these two interests by focusing on business-related roles in the music industry.

George managed the promotions, tour scheduling and contract negotiations for a dramatic tenor, which resulted in partnerships in the United States and international tours in Germany, Spain and Eastern Europe. The experience showcased George’s leadership skills and business acumen, and by the age of 18 he used this experience to develop his own distribution relationship with Sony’s IODA.

Always looking for new challenges and opportunities for growth and leadership, George decided to increase his involvement in public policy by running for Memphis City Council in 2007, at the age of 18 and went on to serve as the youngest Election Commissioner in Tennessee history.

While attending The University of Memphis George met legendary songwriter David Porter and began providing business and technology consulting work for him. After graduation, David invited George to serve as the Executive Director of The Consortium Memphis Music Town, a nonprofit organization dedicated to developing a viable music industry in Memphis for the future


Ancor has a passion for software development and we’re lucky to have him as our full stack engineer here at Beatroot.

Ancor has done everything from working in large scale online platforms to even founding his own startup app. His knowledge of product development and user experience is unparalleled.

The combination of Ancors knowledge, creativity and attention to detail has shaped Beatroot into what it is today. When it comes to the implementation of a feature on Beatroot he is meticulous in getting it right for both the customer and the code first time.

Away from his laptop Ancor loves authentic Spanish cuisine, good weather and his dog Dalai.