When it comes to search engine rankings, the most famous person wins; A.K.A the person who gets the most searches for their chosen keywords. 
By investing time, little and often, you’ll build and maintain a presence that Google deems necessary to rank highly.

What’s a keyword?

A keyword is a word or phrase that you rank highly for (or would like to rank highly for), when people search Google. For the band name, you’ll want to be the first search result on Google or at least in the top three. If you’re an indie band, you need to focus on words and phrases that are closely associated to you or your following. It’s all about relevance, so think about and choose what you’d like to be known for and what will make it easy for potential fans to find you. For example, things such as your track names and latest album titles are essential.

How to find them:

Brainstorming

These technologies are great but gaining a new perspective can drum up some great results too. If you doubt any of your ideas, test them using the tools to check their validity.

The Get Ideas Tool

The ‘Get Ideas’ tool on keyword planner is one of our personal favourites. Input basic informa- tion and the top keyword phrases associated with these words will appear. The tool analyses existing user searches and their associated search terms, making it a simple and effective method to find alternative, relevant, generic terms. Please do bare in mind, however, that the tool won’t pick up on your specifics, such as album title or iconic lyric lines. This is in our opinion the best way to get ideas for keywords as it comes directly from Google. You just type in a band you think are similar to and click ‘get ideas.’ It couldn’t be easier!

Keyword Tools

Once you press enter this is where you will see all of your ideas and the frequency they are searched. Until you have enough of your own data to work out which are your most popular searches, this is a good basis to go off.
The final way of researching keywords is using the http://keywordtool.io/youtube. It is the simplest way of researching effective keywords. YouTube is the second biggest search engine after Google (and is owned directly by Google). Identifying and inputting effective keywords for your content on YouTube is a must. We recommend tagging your videos or content once you have uploaded it, as well as putting the lyrics within the description. All this will contribute to official content ranking higher against fan-curated or ripped copies.

What Keywords We think you should be using:

Band Name

For most bands this is straightforward, but for others (such as Basement or Train) these names are all more recognizable as other things. We recommend using your band name as a keyword alongside including ‘band’ or ‘singer’ after to make a keyword phrase.
The search results for ‘basement’ bring up the knowledge panel for the worlds cellars so there is little point in bid- ding for this keyword.The results for ‘Basement Band’ show the band’s knowledge panel and links. It is always worth having the keyword ‘*artist name* band’ or ‘*artist name* singer’.

The results for the search term ‘basement’
Despite 150,000 Facebook likes and a strong Google knowledge panel Basement are still in a better position bidding for the long tail keyword ‘Basement Band’.

Specific Lines Within Lyrics

We all know those lines that everyone can perfectly recall, whilst muttering total jibberish for the rest of the track (think MMMBop); those moments of clarity are the lines that potential fans will remember and what they will use to search for you if they don’t know anything about you.

Song Names

Let’s use our favourite fellow-Mancunians as an example. Oasis released a song called ‘Champagne Supernova’; the track has multiple definition interpretations but the phrase had no meaning until the release of the track. If the track title is already known, we’d recommend including the track title as a keyword on it’s own, as well as including ‘song’ afterwards to make a keyword phrase.

Album Names

This is key for people finding channels to buy. As you’ll see in the ‘How this helps you to make money’ section below it will help with making your albums appear as a top search result and get you an album carousel on Google.

Anything That Relates to You

If you have a big article or press release on the first page of a major or highly credible blog, we’d recommend using keyword phrases to encompass this, such as “*band name* NOISEY”, or “*track title* ROLLING STONE”.

Now have keywords, what do you do with them?:

Wiki

When you obtain a Wikipedia page and gain control of it, this is a great source to use key- words – the reference area is perfect for including multiple links and helps with link validation.

YouTube Bios

For YouTube, your content will be really effective if you put keywords in the video’s bio (optional when you upload), along with the contents lyrics (where appropriate) and utilizing the tagging options. It will help you to rank highly within YouTube and Google.

Blog Posts

Incorporating keywords into blog posts is important for getting the individual blog pages and the overall website to rank higher. As well as including keywords in the copy itself, ensure you include keywords in the headline. There are some great free tools to help you do this effectively and our favorite is Yoast for SEO. Ensure you’re not that person talking about indie band tickets, in your music blog titled indie band tickets, which mentions indie band tickets that you can buy from indie band ticket websites. See where we’re going with that? Although inclusion of keywords is important, so is authenticity and quality content.

The Website

The general Website copy should incorporate the keywords in a natural and authentic way. The home page introduction, the artist biographies and any descriptions of the content, should all reference any relevant words from your keyword list within them.

Images

For imagery on your website, you can include a visible or invisible description. This is a great place to include a few relevant keywords about the image; by naming the image appropriately, you’ll help the image itself to rank higher.

Want more?

To keep this blog post a reasonable length we’ve only covered the basics.To get more in-depth tips on tackling keywords sign up to receive our free e-book ‘101 Tips for Artist Success in the Digital World’ below: