Having an optimised website can mean a lot of things. Good SEO, large following or even high sales. The truth is they are all interlinked. The better the website, the higher you rank and the more likely you are to be discovered as an artist as well as to have people find the correct and official place to buy your music/ merchandise. It’s all about getting the right things seen by your target audience.
Here are our top tips for optimising your website:
1. Have a Homepage/Opener to Your Website
Have a direct call to action by utilising a correctly structured landing page that links to all of the ways your target market can spend their money. It’s a sure way to divert more traffic to potential sales points but also helps the user find what they need quickly. See the example below:
- Jake Bugg’s homepage displays a large link to his latest album. Increasing the aware- ness to new fans visiting the site.
- The website has direct links to all of the places you can purchase his content or listen to his music. Not only is this helpful to the fans going to the site but they are also more likely to find what they are looking for and spend their money!
- The link to enter the web- site is quite small. This means its more likely a site visitor will click through to one of the links to buy than to enter the general site.
2. Add Lyrics to Your Website
A great way to optimize your website is to include all track lyrics. When your target fans hear a song for the first time but are unaware of who the track is by, their first port of call is to search the lyrics. This is a great opportunity to connect and convert new fans as searchers will be diverted directly to your site.
**Bonus Tip** A great way to more organically incorporate lyrics into your site is to write a blog post about your lyrical inspiration. Super fans love knowing any insights a band may have. The song inspiration is a key player to help people find emotional resonance with a band, artist or track. These people will become key to a bands longevity as they will invest the most money on merchandise and tours.
3. Link it all Together
To properly penetrate Google rankings and gain maximum visibility you will need to link all of you social accounts back to the official website (and vise versa). This will give you further authority and validity as a website. Google will recognise all the social accounts and websites as part of your entity.
You can’t rely on Google to figure it out. You have to pave the way. It’s a relatively simple concept and at an absolute maximum, it will take a few hours with no maintenance required as long as URLs stay the same.
4. Mobile Optimised
The benefit of using template website builders, such as WordPress, is that this will be done for you. In 2014, mobile website traffic overtook desktop traffic as the most common way people accessed the Internet; mobile has maintained its lead ever since. Google priorities mobile- optimised sites over none mobile, so give your website or blog a test on your phone to see how it looks and performs.
A keyword is a word or phrase that you rank highly for (or would like to rank highly for), when people search Google. For the band name, you’ll want to be the first search result or at least in the top three. If you’re an indie band, you need to focus on words and phrases that are closely associated to you or your following. It’s all about relevance, so think about and choose what you’d like to be known for and what will make it easy for potential fans to find you. For example, things such as your track names and latest album titles are essential.
When it comes to search engine rankings, the most famous person wins; A.K.A the person who gets the most searches for their chosen keywords.
By investing time, little and often, you’ll build and maintain a presence that Google deems necessary to rank highly.
Keywords are a big subject. Choosing them and learning how to organically implement them into your website are essential parts of website optimisation but it’s too big of a subject to fully cover here. However we did release a free e-book ‘101 Tips for Artist Success in the Digital World’ where we cover all of these points in more detail as well as giving you 96 more!
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